Variable Data Printing
Getting closer to your customers!
Variable data printing is used for direct marketing, customer relationship management, invoices, brochures or postcard campaigns. It is an excellent way to ensure that your direct mail marketing piece is read by your target audience.
Using variable data printing the text, images or graphics can be changed from one printed piece to the next using information from a supplied database or external file. This opens up a wealth of opportunities for you to engage on a personal level with your customers. Letting them know you understand what it is they might like.
An example of this would be a set of personalised letters, each with the same basic layout that are printed with a different name and address on each letter. This form of personalisation allows you to connect with your customer and increase your response rate, which in turn will increase your Return on Investment.