Royal Mail Facts : Why use Direct Mail

Keith TrigwellNews

In this digital age it’s very easy to imagine that the world now revolves around internet based activity.

Here are some startling facts from Royal Mail

  • Adults spend 22 minutes a day reading their mail
  • Research identified that 39% of people displayed mail in the home
  • Open rate was 71% from a company they have ordered from before
  • Open rate was 54% for a brochure from a company not ordered from before
  • Campaigns that included mail were 27% more likely to deliver top-ranking sales performance than campaigns that didn’t
  • As a direct result of receiving mail 92% of adults have been driven to online or digital activity
  • These are just a few of the findings from ‘The Private Life of Mail’ research. To discover more visit