Pharmacy Marketing- Call 01444 635000
In our experience the pharmacy sector is one that has relied on a strategy of locating close to doctors surgeries as the primary means of attracting new patients. This is an approach that has served many traditional pharmacies well over the years but as many industries have discovered there is a rising threat from online retailers and mail order companies.
For a long time the pharmacy industry has been protected from the wider retail trend through prescriptions being physical slips that needed to be collected from the surgery. However with the introduction of the electronic prescription service (EPS) the location of the dispensing pharmacy no longer needs to be within striking distance of either the patient or the doctor. People are also more accustomed and trusting of online supplier than they were 10 years ago.
Using our 25 years of marketing experience, the team at Nova Direct have partnered with a number of pharmacy chains to develop their individual EPS conversion rates. We have designed a variety of letters and targeting techniques to attract new patients and provide protection against online pharmacies attracting away their core patient base with what appears to be an alternative.
The support we offer is tailored to the specific needs and objectives of the pharmacy with are partnering with but our support services include –
Prospect list acquisition
We also work with our partners to encourage the development of non-prescription based income streams. We will work with you to raise public awareness of the additional services you offer and establish a diary system to prompt patients with reminders to conduct updated MUR’s, Health Checks and vaccinations were appropriate.
Mail Fulfilment is definitely our area of expertise. We have worked in this area for over 20 years and are experienced in handling any mail campaign big or small, UK or International. We have worked across many business sectors including Financial, Charity, Travel and Local Councils to name a few. We can print your literature in-house and will store it within our safe and secure warehouse within its own area designated for you.
Brochure Request Handling
Nova Direct are very experienced in brochure request handling or catalogues. Your brochures can be printed and stored by us and sent out as the requests come through. Utilising our own bespoke IT systems and IVR (interactive voice response) we will ensure that all your requests are fulfiled and provide you with stock reports and data on a daily, weekly or monthly basis. Your brochures will be safely kept in our secure warehouse in your designated area.
Nova Direct handle many Club and Institutes Membership Services. We have experience in setting up systems to take care of your members in conjunction with your requirements. We can also help with running membership drives utilising our creative team or working alongside your marketing department to create stunning campaigns to drive more membership to your club.
Our highly sophisticated database management systems ensure that you always mail the right person, correctly titled and correctly addressed. However, we will also clean, sort and refresh your databases, as well as find new customers for you. Databases are key in business and we understand that they need to be maintained and safe-guarded to ensure the longevity of your business.
Marketing, Design and Production
Utilising our marketing, design and production team we can help you reach your target audience with the right message at the best time. We know we can help you to achieve this. Our expert team will advise a marketing strategy that suits your business, your products or services. Whilst our creative team can design or work with your marketing department to create a campaign to suit you.
We can save you substantial costs on your postage. We can obtain postal discounts, utilising our Business Mail contract with Royal Mail, ensuring that you always get the best cost available for your campaign. We will advise you on the best route to take and help you get the best value. We want your campaign to be a success to take advantage of our expertise and contact us to get the ball rolling.