Marketing Campaign Response Handling
Once a campaign has been designed and the communication has been issued, the next challenge to consider is how you will engage with and manage the expectations of the prospective customers who respond. Normally there will be a surge of responses that need to be processed in some way that includes an element of capturing the vital contact and/or order information. This needs to be done in a timely fashion to avoid the lead going cold and the success of the campaign not being realised.
With the support of your dedicated campaign manager, why not let us removed the burden of receiving manual orders, capturing their personal information, linking the response to a campaign and issuing a thank you? Give your sales force the best possible chance of This will free up your sales or fulfilment team to concentrate on maximising on the opportunity.
Our IT team will work with you to collect the information and relay it to you in a timely fashion and in a format that is useful. We specialise in formatting data to ensure it is compatible with our customers CRM systems.
We can then use the data to ensure the customer is issued with a personalised thank you letter acknowledging their response and mapping out the rest of their purchasing journey. It is through small touches like this that we can help you keep prospects engaged until you are able to convert them into customers.
Give us an opportunity to build you an bespoke response handling solution for you today, please call a member of our team on 01444 231400.