Customer and Prospect Targeting


To make the biggest impact with your campaign you need to understand who your customers are and carefully target those who are likely to make a purchase.

If you are looking for new customers how better to do it than looking for more people who mirror the social and economic demographics of your best customers?

Our team of direct marketing specialists will review your active customer records and see how they compare against the national average.

We will present you with a report that details information that ranging from age profile through to household income.

Using this information and our experience we will interpret the findings to identify your market penetration and areas of potential growth.

Once a clear strategy has been confirmed and a campaign has been created we will source the appropriate prospect records needed to fulfil your campaign and growth aspirations.

Using our bulk buying power and record screening tools, we will ensure high quality records are acquired at market leading prices.

Call Nova Direct Today on 01444 231400 to learn more about targeting an reaching more customers.